Have you ever said: “I don’t have time to market, much less to do research on HOW to market?” Well, based on responses to our most recent surveys and my own previous experience as a Customer Liaison, I’m willing to bet quite a few of you have said this (either out loud or in your head). Not to fear, we’ve done some marketing research for you. In Touch Today’s President, Boni Lonnsburry, recently asked our Marketing Department to read "Rain Making: The Professional’s Guide to Attracting New Clients" by Ford Harding. After having read it, I know why…what a great marketing guide!
Since I know you are busy I thought I would give you the “CliffsNotes” version so you can get an idea of how awesome this book really is…
Mr. Harding (the author) teaches professionals the importance of knowing how to market themselves, both for their own career advancement as well as for the business success of their company. Case examples of marketing development are plentiful, and are taken from actual professionals like architects, consultants, lawyers…even the author’s own career. The book is broken down into three parts:
- marketing tactics and how professionals can generate leads,
- sales tactics and how professionals can advance and close sales, and
- creating a marketing strategy that works.
There is also an appendix with some in-depth coverage of specific business-building activities, like creating a powerful presentation.
"Rain Making" is easy to read, well-organized, and filled with simple marketing solutions any professional can implement. Best of all, Mr. Harding explains why some marketing techniques might work better for different personalities; however, he is a strong believer that any professional can excel at most (if not all) of the techniques he describes with enough practice and patience.
For a more comprehensive review of "Rain Making," including condensed coverage of each individual chapter of the book, please download our “Book in Brief – Rain Making” article. I’m sure you’ll agree…what a great marketing guide!
© 2008 by In Touch Today Corporation and its licensors. This article may be reproduced only in its entirety. In Touch Today is a marketing company based in Denver, Colorado, that assists professionals in increasing their repeat and referral business as well as building professional referral sources and prospecting new clients. www.intouchtoday.com |
