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Everyone knows that when the phone is ringing, business is good. Howver, how to get your phone to ring seems to be a popular question these days.
The fastest way to get your phone ringing is to contact your database! Many of the professionals asking this question have not been in regular contact with their database.
For example, we recently had one of our clients call us in a panic stating that he has seen a significant slow in his production, and wanted to know what he could do to get people contacting him again. We took a look at his records and noticed that he had not contacted his database of nearly 300 people in over a year! We immediately suggested that he send out a postcard to his entire database, discussing the recent rate cuts, as a way to get people calling again. In this way, he can make sure his database knows that he is indeed still around to help them.
It doesn’t really even matter what you send, as long as you send something. There is no doubt that there is a lot happening in the mortgage and real estate industries, as well as the state of the U.S. economy as a whole. It is a great idea to send different messages each time to your database so they are always receiving something fresh from you – the keyword there is ALWAYS.
Now, more than ever, it is important to be in constant contact with your database! Show them you are still ready, willing and able to help them, still standing strong, and, most importantly, offer them peace of mind during these turbulent times that surround us.
Here are some ideas:
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Offer Peace of Mind: Send a Turbulent Times Postcard to your entire database reassuring them that you are still the professional they can count on.
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Send Value: Be sure to send things that people will want to keep, like Recipe Postcards, or Home Tips Postcards. People are likely to keep them around – thus keeping your contact information around too.
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Give Them a Good Read: Newsletters are a great way to offer helpful advice and information regarding the things that are important to most people. Their home, their family and their finances.
Postcard mailings really work.
Here’s what a few of our clients have had to say about mailing postcards:
“I was previously just doing a mailing on a quarterly basis and I got about 6-7 calls immediately after the mailing with a database of about 500. We figured if we are getting that every time we mailed a marketing piece then why not do it monthly? And numbers have consistently been about the same. Right now I have a database of about 825 and I get 8-12 calls from each mailing.”
- Tim H., Coastal Mortgage
“A recent example of how effective the Auto Pilot Program is, last week I got a call from a first time homebuyer client from 2001. I am refinancing their loan and they are referring me to their best friends, who can't remember their loan agent’s name! Thank you for the service and keep up the good work.” – Sue B., Guarantee Mortgage
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In Touch Today is a marketing company based in Denver Colorado that assists professionals in increasing their repeat and referral business as well as building professional referral sources and prospecting new clients. www.intouchtoday.com. |
