Seven Smart "Low or No Cost" Marketing Secrets

by Sandy Dixon, Interior Arrangements, Inc. ©2002-2006

They are easy, effective and best of all…economical!

  1. Record an energized marketing message on your voice mail: outline the unique services that you provide clients. State what differentiates you from your competition.

  2. Add a powerful marketing message to your email "signature" line: most email programs will allow up to five additional lines under your name—for free!

  3. Use the back of your business card as a dynamic marketing tool: list the ‘value added’ services and benefits that buyers and sellers receive from you.

  4. Regularly send out an article, post card or note and share tips, hints and information that is interesting, easy to implement or valuable in some way.

  5. Create and distribute a bio sheet: give your existing and potential clients a brief overview of you as a person as well as a professional. List your background, accomplishments, hobbies, interests and even a favorite quote or photo.

  6. Sponsor a home improvement, home decorating or home organizing seminar for your clients. Contact a Professional Stager, Organizer or Decorator and ask them to speak on one topic or a combination of home related topics.

  7. Mobile marketing messages: consider adding your company contact information on your car windows (window film), car doors (magnetic signs) and on license plates (personalized)to help spread the word about your business.

About the Author: Sandy Dixon is a former Realtor® and sales, marketing and training executive. She teaches people how to start, market and grow their own real estate staging and interior redesign businesses, also offering redesign/staging workshops for both existing business owners and those looking to start a new career. Visit her website at www.interiorarrangements.com for information on her PR and marketing products and her training and mentoring programs.

And another important resource:

 

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